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Manager Marketing
Apply By Nov 18, 2016
Job Description (total positions: 1, posted on: Oct 19, 2016)

  • Develop and execute marketing strategies and tactics based on the bank’s goals and priorities and according to a well-designed Marketing calendar.

  • Develop and execute a strategic marketing plan for the marketing of Bank. Manage the marketing mix from generating awareness, interest and services in geographic markets to helping to further opportunities through strategic input and ideas.

  • Understand and execute the FINCA brand in all strategies and tactics.

  • Proactively communicate initiatives and results with local and/or regional offices and marketing team members. Effectively managing internal (IT, Compliance, Legal, SMCC) and external (Vendors, Marketing agencies, Data providers) partnerships to bring full range of organizational and third party capabilities to bear in achieving Marketing objectives.

  • Implementation and successful execution of marketing programs across all channels. Execution includes, under the direction of Head Marketing, the launching and management of events, sponsorships, promotions, campaigns or initiatives, monitoring the performance against objectives (in partnership with cross-functional partners and department peers) including the tracking, reporting and formal post-campaign analysis in partnership with the team.

  • Ensure brand advocacy and channel message integrity for all lines of business, ensuring continuity of message and focus.

  • Direct development, execution and optimization of campaigns, targeting strategies and creative design to promote products or services.

Core Competencies:

  • Excellent written and verbal communication skills

  • Think creatively

  • Enthusiasm and ambition

  • Enjoy working in a fast-paced environment and to respond well to pressure

  • Good team and networking skills

  • An organized and methodical approach

  • Confidence to take the initiative and make creative decisions

  • Attention to detail

  • Good business awareness of the sector they work in

  • Analytical ability and budgeting skills.

Professional Training:

  • Time Management

  • Team Management

Technical Training:

  • Marketing Research

  • Consumer Behavior

  • Advertising Strategies

Required Skills

Market Research, Creative thinking, Budgeting Skills, Attention to details, Analytical Ability, Consumer Behaviour, Advertising Strategies

Banking/Financial Services
Job Type
Full Time/Permanent ( First Shift (Day) )
No Preference
Minimum Education
Degree Title
BBA/MBA from a reputed institute.
Career Level
Experienced Professional
Required Experience
7 Years - 8 Years