Coordination and Review of Brand Management Framework:
Drafting and maintenance of long term policy
Drafting and maintenance of long term strategy
Development and Implementation of Marketing Strategies:
Develop and execute marketing strategies and tactics based on the bank’s goals and priorities and according to a well-designed marketing calendar.
Develop and execute a strategic marketing plan for the marketing of Bank. Manage the marketing mix from generating awareness, interest and services in geographic markets to help further opportunities through strategic input and ideas.
Management and Coordination of Corporate Marketing:
Management and coordination of Corporate Marketing including the development of campaign plans; coordination of the campaign development process; briefings and execution of the campaigns and the monitoring and evaluation of the campaigns.
Product and Service Marketing:
Management and coordination of Bank’s product/services marketing including the development of campaign plans; coordination of the campaign development process; briefings and execution of the campaigns and the monitoring and evaluation of the campaigns.
Management and Coordination of Brand Initiatives such as participation in trade fairs, exhibitions and shows in close collaboration with the concern functions specifically business.
Brand Health Monitoring:
Responsible for the overall maintenance of the Bank’s Brand through brand audits and surveys and recommending and implementing corrective measures.
Ensure brand advocacy and channel message integrity for all lines of business, ensuring continuity of message and focus.
Internal and External Communication and Vendor Management:
Develop, maintain and manage critical supplier relationships and related contacts.
Proactively communicate initiatives and results with local and/or regional offices and marketing team members. Effectively managing internal (IT, compliance, legal, SMCC) and external (vendors, marketing agencies, data providers) partnerships to bring full range of organizational and third party capabilities to bear in achieving Marketing objectives.
Supervise and lead the marketing team
Planning and coordination of the Marketing’s Annual Budget
Develop new and improved existing systems and processes to work effectively
Ensure that the right talent is appointed
Manage and evaluate staff performance and initiate appropriate training and development of staff in line with their personal development goal
Instil staff discipline and lead by example
Market Research, Project Management, Personnel Management, Customer relationship Management, marketing plan, Consumer Behaviour, Advertisng Strategies