• You have already applied to this job.
This employer is no longer accepting CVs for this job, it has been deactivated by the company's administrator.
Marketing Head
Marketing Department, Lahore
Apply By Jun 22, 2017
Job Description (total positions: 1, posted on: May 22, 2017)

Coordination and Review of Brand Management Framework:

  • Drafting and maintenance of long term policy

  • Drafting and maintenance of long term strategy

Development and Implementation of Marketing Strategies:

  • Develop and execute marketing strategies and tactics based on the bank’s goals and priorities and according to a well-designed marketing calendar.

  • Develop and execute a strategic marketing plan for the marketing of Bank. Manage the marketing mix from generating awareness, interest and services in geographic markets to help further opportunities through strategic input and ideas.

Management and Coordination of Corporate Marketing:

  • Management and coordination of Corporate Marketing including the development of campaign plans; coordination of the campaign development process; briefings and execution of the campaigns and the monitoring and evaluation of the campaigns.

Product and Service Marketing:

  • Management and coordination of Bank’s product/services marketing including the development of campaign plans; coordination of the campaign development process; briefings and execution of the campaigns and the monitoring and evaluation of the campaigns.

Event Management:

  • Management and Coordination of Brand Initiatives such as participation in trade fairs, exhibitions and shows in close collaboration with the concern functions specifically business.

Brand Health Monitoring:

  • Responsible for the overall maintenance of the Bank’s Brand through brand audits and surveys and recommending and implementing corrective measures.

  • Ensure brand advocacy and channel message integrity for all lines of business, ensuring continuity of message and focus.

Internal and External Communication and Vendor Management:

  • Develop, maintain and manage critical supplier relationships and related contacts.

  • Proactively communicate initiatives and results with local and/or regional offices and marketing team members. Effectively managing internal (IT, compliance, legal, SMCC) and external (vendors, marketing agencies, data providers) partnerships to bring full range of organizational and third party capabilities to bear in achieving Marketing objectives.

MANAGEMENT RESPONSIBILTIIES:

  • Supervise and lead the marketing team

  • Planning and coordination of the Marketing’s Annual Budget

  • Develop new and improved existing systems and processes to work effectively

  • Ensure that the right talent is appointed

  • Manage and evaluate staff performance and initiate appropriate training and development of staff in line with their personal development goal

  • Instil staff discipline and lead by example

Required Skills

Market Research, Project Management, Personnel Management, Customer relationship Management, marketing plan, Consumer Behaviour, Advertisng Strategies

Industry
Banking/Financial Services
Category
Marketing
Job Type
Full Time/Permanent ( First Shift (Day) )
Gender
No Preference
Minimum Education
Bachelors
Degree Title
BBA/MBA/or related qualification from a reputed institute.
Career Level
Department Head
Minimum Experience
8 Years(Overall more than 10 years of relevant experience. Minimum 5 years of experience in a brand and/or strategic marketing function and minimum of 3 years of experience in managing a marketing department and a marketing team)