Assessing the market potential for MSME loan products and devising strategies to enhance the sales volume
To obtain the market share of MSME loans and proposing strategies for better positioning of Bank’s products
Monitoring daily sales results and assisting field team in the implementation of sales enhancement strategies
Sales Target Planning, Achievement and monitoring Sales Performance.
To rationalize the portfolio at branch, region/area levels keeping in view the area potential
Assessing competitor’s value proposition and making appropriate recommendations for amendments to the Bank’s existing product lines
To provide information for management by preparing short-term and long-term sales forecasts and analytical reporting, answering questions and requests.
To assess product’s knowledge of field based teams and coordinating with Training Department for knowledge improvement
Making field visits by calling on customers with field salespeople and evaluating sales call results.
Regularly coordinate with Operations, Internal Audit, Risk and Human Resources to ensure alignment of goals and continuous improvement of processes, policies & human capital.
Monitor individual branch performance through their KPIs and sharing of information with branch managers & provide guidelines for achieving goals. Also, demonstrate a culture of accountability for non-performers.
To develop current resources demand across the network and identify future resources for development in coordination with line management.
To oversee the portfolio quality of MSME loans and devising appropriate strategies to improve the quality of portfolio
Monitoring and management of all sales and marketing campaigns, advertising and promotions, to ensure accuracy and consistency of image, presentation and message.
To coordinate with Product Development Department for enhancement of product’s features and exploring new avenues for product development
To coordinate with System & Operations Department for building system controls and defining processes for MSME sales
To derive new product launches in coordination with Product Development team
Proven ability to manage large sales team and results achievement through team work
Ability to perform under pressure and tight deadlines.
Strong problem solving skills and willingness to roll up one’s sleeves to get the job done.
Proven working experience in MSME sales and management.
Skilled at working effectively with cross functional teams in a matrix organization.
Excellent written and verbal communication skills.
Willing to travel extensively
Finca is an EOE.
Credit Management and planning, Competitive Analysis, Team Player, Sales Planning, Financial Planning and Strategy